The Daily Bean | The Three Critical Components Of A Real Estate Agent’s Personal Brand

The Daily Bean | 12.1.18 | Issue 001

Welcome to The Daily Bean! The mission of The Daily Bean is to provide daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.



The last 15 years have been quite an adventure, yet we are truly just getting started! Behind the scenes we have set a goal to make 2019 our best year ever at Bean Group – our entire team is focused on the goal of helping each and every Bean Group agent reach their personal best in 2019. It’s the professionalism and dedication of our agents and employees that are at the heart and soul of our company – they are truly the ones that make Bean Group an exceptional place to call home.

We’re looking forward to the next 15 years!



Well, in our industry, every home is built upon a foundation, right? A solid foundation is absolutely necessary to build a quality home, and your personal brand needs a properly built foundation online in order to build your real estate business upon.

There are several critical components of your personal online real estate brand:

  • your professional bio
  • a current, professional headshot
  • your “elevator pitch”
  • your transaction history

Your personal brand is communicated over an ever-increasing number of channels:

  • your agent website
  • social media, including Facebook, LinkedIn, Twitter, Instagram, etc.
  • your email and voicemail

It’s more important than ever to establish a visible online presence. Next week in The Daily Bean, we’ll take a look at some of the ways agents present themselves to the public, and how to optimize them to represent a personal brand as professional, credible, and ahead of the competition.