The Daily Bean | Real Estate Photography: Image is Everything

The Daily Bean | 2.11.19 | Issue 061

Welcome to The Daily Bean! The mission of The Daily Bean is to give you daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.


Did you know that listing photos are a buyer’s first impression of a property – and an agent’s first opportunity to capture a buyer’s attention? Consider this, a frequently referenced Redfin study found that professionally photographed homes “sell for at least $934 and as much as $18,819 more than homes that were photographed by an amateur.” The study also showed that “homes photographed by a professional garner 61 percent more online views.”

Not convinced? Let’s take a look at some other recent statistics:

  • 93% of all home buyers used the internet in their search; 44% of those buyers say that looking online was the first step they took
  • 87% of all home buyers who searched for a home on the internet found photos to be among the most useful features of real estate websites
  • Homes listed with high-quality photography sell 32% faster
  • Homes with more photos sell faster, too – a home with one photo averages 70 days on market, but a home with 20 photos averages 32 days on market

The evidence proves that listing photos are a critical factor in the selling price of a home, how quickly it sells, and whether it sells at all. When it comes to your next listing, hiring a photographer is an investment that is likely to pay off.


Sources: RISMediaRedfinNational Association of REALTORS®