We recently sat down with Bedford, NH Bean Group agent Kevin Cooper and asked him some questions about his social media presence and his thoughts on the importance of social media marketing in building a successful real estate career.
What social media platforms are you on?
Facebook, LinkedIn, Instagram, Snapchat, Twitter, and YouTube.
Are your social media handles consistent? Do you believe consistency is important?
My social channels are all KevinCooperNH, except for YouTube. Consistency is key, it helps with your brand.
Which platforms do you receive the most engagement from followers?
Facebook, Instagram, and YouTube, although LinkedIn is really starting to get a lot more traffic.
What’s your advice for agents who are getting started on social media?
Make your pages look good, fun, and inviting… then, just get on it and post. Be consistent and learn to like yourself on video. Remember, it’s “social” – be yourself. Don’t be all business.
How often do you advise posting? Days and times?
Post as often as you can. You should be posting a minimum of 3 times per week. As for time… people are always looking at social media. If you look at your highlights on Instagram, it will show you when the most people look at your posts. Most people look before going to work, lunch hours, after work, and on weekends.
How do you foster a sense of community with your social audience?
Give value, give value, give value. I see many real estate agents post everything about them… people don’t want to see that. They want items of value. Think about all of the questions you have been asked about real estate. Answer those questions as a social post. Call out people by name… people love to hear their name. Refer other local businesses, and post when you have received great service from a local business.
How much time do you spend on social media daily for your business?
Too much. I can easily spend 2 hours a day.
What are some mistakes you made with learning about social media? What are some tips for social media success?
At first I was posting all business. I started to learn that wasn’t working. You need to post 80% personal and 20% business. Be a real person. Also, social media isn’t instant. It takes time to build an audience and coming up with ideas can be challenging. Just be yourself. Get comfortable with being on video… 2019 will be all about video. Be personal and sprinkle in business. Don’t be all business… that gets boring.