Welcome to the JoinBean Blog

January 25, 2019

Bean Group New Agent Orientation: January 2019

Bean Group New Agent Orientation: January 2019

We had a great turn out for January’s New Agent Orientation session last week at our Portsmouth, NH headquarters!

We are pleased to welcome Spenser Ouellette (Gardiner, ME Office), Nola Fuschillo (Sanford, ME Office), Ryan MacGlashing (Owl’s Head, ME Office), Rod Jablonski (Dover, NH Office), Lisa Hall (Rindge, NH Office), Sue Duffy (Rindge, NH Office), and Peter Trautman (Bedford, NH Office) to the Bean Group family!

The Daily Bean | Navigating the Government Shutdown: Impacts on the Real Estate Market

The Daily Bean | Navigating the Government Shutdown: Impacts on the Real Estate Market

The Daily Bean | 1.25.19 | Issue 050

Welcome to The Daily Bean! The mission of The Daily Bean is to give you daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.

NAVIGATING THE SHUTDOWN: IMPACTS ON THE REAL ESTATE MARKET

As the partial government shutdown enters its second month, the effects on individuals and business sectors are increasing. For most buyer and seller clients, however, the impact to date on their home buying and selling transactions has been limited.

According to mortgage broker Karrie Burnett of Maritime Mortgage in Rye, NH, “It’s business as usual for the vast majority” in the mortgage world and there has been little impact on mortgage applicants, with one exception – those looking for USDA guaranteed loans.

On hold: the USDA loan program. The USDA, in conjunction with private lenders, helped over 140,000 qualifying buyers attain low interest, zero-down loans in 2017, and it’s an important home financing resource in some markets. Currently, the USDA is not issuing new rural loans or closing on direct loans.

Other important government processes and resources remain largely in place and functional:

  • The IRS is continuing to process requests for tax return transcripts, an important verification step in most mortgages to confirm income and prevent fraud.
  • Homebuyers continue to have to access to flood insurance through the NFIP, although dispute of flood plain status may be impacted.
  • FHA single-family residential loans are not currently being impeded, while the processing of some niche loans may be slowed.
  • GSEs Fannie Mae and Freddie Mac will continue operating as normal throughout the duration of the shutdown.

For additional recent information on the shutdown and its impacts on real estate:

www.nar.realtor/what-a- government-shutdown-means-for- realtors

www.housingwire.com/blogs/1- rewired/post/42336-monday- morning-cup-of-coffee-what-a- government-shutdown-means-for- housing

January 24, 2019

The Daily Bean | Social Media Marketing Strategies for Real Estate Agents

The Daily Bean | Social Media Marketing Strategies for Real Estate Agents

The Daily Bean | 1.24.19 | Issue 049

Welcome to The Daily Bean! The mission of The Daily Bean is to give you daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.

SOCIAL MEDIA MARKETING STRATEGIES

It’s 2019, and by now you have likely established social media accounts with the intent to market your real estate business. But are you concerned that you may not have the perfect strategy in place for optimal impact on each platform?

The intricacies of multiple social media channels can be a bit intimidating to even the most successful agents, and with the extreme speed of change in the digital world, there may never be a perfect formula for social media success.

By focusing on a few basic principles, though, you can keep your online presence on track and growing in reach and impact:

  • Choose your social media platforms carefully. You don’t need to be on all of them. Choose two or three platforms – consider Facebook and LinkedIn at a minimum – where your target audience is likely greatest, and maximize your efforts there.
  • Educate your customers. Share advice, tips, and industry updates. Post homeowner hints, community information, or simply share an interesting article. This is a fool-proof way to engage with your audience and to provide them with something of value.
  • Don’t make every post about your listings. Chances are your audience knows you are an agent, and constant trumpeting of your new listings or sales successes alone may cause them to tune you out. A healthy combination of valuable content (see above) and sales-oriented posts should keep your followers coming back.
  • Be responsive. Whether someone comments on one of your posts or sends a question via direct message, it’s important to respond promptly and professionally. Remember, you never know where your next lead might come from – it could be sitting in your Facebook Messenger inbox!
  • Don’t ignore your existing clients. Invite current and past clients to connect with you on social media. They just might become your strongest advocates!
  • Promote your posts. While social media platforms can be a great free marketing tool, investing in a campaign or boosting your posts can be a cost-effective way to get your content in front of new consumers. Most platforms offer demographic targeting tools which help you to reach your ideal audience.
  • Give it time. Don’t be discouraged if you don’t see an immediate benefit from your social media efforts. Social media marketing takes time to yield results, and keeping a current online presence should be a part of your long-term business plan.

Remember that your social media strategy doesn’t need to be complicated. The most important thing is to have one.

The Daily Bean | Meet Bean Group’s Support Staff

The Daily Bean | Meet Bean Group’s Support Staff

The Daily Bean | 1.18.19 | Issue 045

Welcome to The Daily Bean! The mission of The Daily Bean is to give you daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.

MEET OUR SUPPORT TEAM

Q&A with Ashleigh Chamberlain from BG’s Portsmouth, NH Office

Title:
Marketing Project Manager

What year did you start at BG?
2014

Briefly describe what you do at BG every day:
Manage all sorts of marketing projects on the company and agent level, assist with agent training, manage social media, event planning, manage internal and external company communications, and my personal favorite — tease Andy Werry.

What is your favorite thing about working at BG?
1. My coworkers
2. Learning new things every day
3. Seeing the evolution of an idea into a successfully completed project

What is your favorite BG memory?
Driving the company truck to an event in Portland with Serenity and nearly losing half of our event cargo from the bed of the truck on I-95.

Do you have an office nickname? What is it?:
AC

Three words to describe BG:
Professional, innovative, one-of-a-kind.

Fill in the blank: When not in the office, you can most likely find me ________:
On the sidelines at one of my kid’s games.

Hidden talent or one thing we might not know about you:
I am currently in the process of obtaining my New Hampshire real estate license!

Fill in the blank: I once met __________:
Ja Rule!

What is the #1 thing on your bucket list?
I hope to continue to travel with my kids and show them the world.

January 17, 2019

Bean Group Agent Closes 2nd Largest Real Estate Sale in NH History

Bean Group Agent Closes 2nd Largest Real Estate Sale in NH History

Bean Group agent Jamieson Duston closes on the 2nd largest real estate sale in New Hampshire history.

Jamieson represented the buyer of 144 Springfield Point Road in Wolfeboro, NH which was offered at $10,888,000. This was the second largest residential sale in the history of the state of New Hampshire. A previous sale of the same property in 2014 remains the largest sale ever in the state of New Hampshire.

Duston, a New Hampshire native, specializes in luxury and waterfront properties and is a member of Bean Group’s Platinum Collection, a luxury homes marketing division.

Represented by hundreds of REALTORS® who are focused on meeting the needs of home buyers and sellers in Maine, New Hampshire, Massachusetts, and Vermont, Bean Group is one of the largest real estate firms in New England.

Bean Group agents sell in excess of $2 billion worth of real estate annually. With its record of amazing sales growth, Bean Group has been included on REAL Trends ranking of the 500 largest brokerages in the country for ten consecutive years (2009 – 2018), and has been consistently featured on Inc. Magazine’s prestigious Inc. 500|5000 list of the fastest growing independent companies in the United States.