Welcome to the JoinBean Blog

December 3, 2018

The Daily Bean | Professional Real Estate Agent Headshots

The Daily Bean | Professional Real Estate Agent Headshots

The Daily Bean | 12.3.18 | Issue 003

Welcome to The Daily Bean! The mission of The Daily Bean is to give you daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.

LET’S TALK ABOUT HEADSHOTS

At Bean Group, we want you to look your best. We understand that, as with any photo, your agent headshot is a personal and important marketing item; it’s your introduction to clients and customers. Take a moment to review your headshot on your agent website. Is the photo up to date or is it time for a refresh?

We offer Bean Group agents regular opportunities for complimentary professional headshots. We can’t stress enough the importance of having a professional headshot on your agent website, social media profiles, and real estate industry portal sites. It is a critical component of building a solid foundation for your business.

BEAN GROUP NEWS / INSIGHTS

ATTENTION MAINE AGENTS: FLEXMLS GOES LIVE TODAY!

Listing Input will “Go Live” and will be turned on in Flexmls at 9:00am today. At this time, Hot Sheets will begin displaying changes and all data entry and subscriptions (auto emails) will be processed by Flexmls from this point forward. Membership processing will also be turned back on at this time. Matrix will become “read-only”, meaning there will be no further changes or updates made in Matrix and the information will quickly become outdated.

RESOURCES:

  • Flexmls Forum: Flexmls offers a Forum of helpful information to assist with questions you have about the system and your account. To access the Forum: log in to Flexmls, click on the “Help” menu in the upper right-hand corner, select “Forums” from the drop-down menu list.
  • Flexmls Online Webinars: If you would like to view or sign up for upcoming training webinars about the Flexmls system please visit: flexmls.com/training.
  • Contact MREIS Help Desk: Call 800.779.4938 or 207.780.1366 (local to Portland), or email them at help@mainelistings.com.
  • i.beangroup.com: For Bean Group agents, we will continue to keep the ME MLS page at i.beangroup.com up to date with important information related to the systems change.

To stay up-to-date on all the latest news and information regarding the Flexmls system, please go to mainelistings.com/yoursuccess.

December 2, 2018

The Daily Bean | Three Steps to Crafting An Effective Real Estate Agent Bio

The Daily Bean | Three Steps to Crafting An Effective Real Estate Agent Bio

The Daily Bean | 12.2.18 | Issue 002

Welcome to The Daily Bean! The mission of The Daily Bean is to give you daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.

LET’S TALK ABOUT YOUR REAL ESTATE BIO

First impressions count, and online you have about 8 seconds to make a good first impression. Successful real estate agents understand that crafting and curating a personal brand online is critical to their success. Buyers and sellers will choose or eliminate an agent based on their bio, or lack of bio.

More than ever consumers aren’t just shopping for their “perfect home” online, they are also shopping for their “perfect agent” to work with. Your bio is both your personal brand statement as well as your resume. It is your opportunity to make a connection with potential customers and to give them a reason to choose you as their agent.

Think about this – if you saw a home listed online with no photo and no description, just an address, would you call on that listing or would you immediately move on to the next listing with professionally staged photos and a strong description of the home that espoused not only the features but the benefits of the home? Here’s what today’s consumers are doing: one glance at the no photo / no description listing and they are outta there!

Now – consider this:

YOU are the listing

YOUR HEADSHOT = listing photos

YOUR BIO = the property description

Just as real estate listings are entered in the MLS and syndicated across the Internet, your agent bio shows up in a number of channels online:

  • your agent website
  • social media including Facebook, LinkedIn, Twitter, Instagram
  • real estate portals such as realtor.com, Zillow, Trulia, and others

A well-crafted bio can amplify your personal brand across all the different channels, increasing your opportunities to connect with potential customers, and a poor or non-existent bio will give your competition the advantage every time.

1. Take a moment to pull up your bio on your Bean Group agent website (you can find it in the About Me section) and ask yourself these questions:

  • Is your bio current?
  • Do you have experience that you can add to your bio?
  • Does it accurately reflect how you want your personal brand to be represented?
  • Does it accurately reflect the “Bean Group” brand?
  • Is your contact information up to date?
  • Are your social media profiles displayed (Facebook, LinkedIn, Twitter, Instagram)?
  • Would you hire you?

2. Review Bean Group’s Agent Biography Guidelines

The following guidelines will help you craft a professional real estate bio:

INTRODUCTION

Write 1-2 paragraphs that introduce yourself and the real estate services that you offer. For example, incorporate answers to the following questions:

  • What region do you service?
  • How do you know the area?
  • What do you specialize in?
  • What do you enjoy best about real estate?
  • How does your knowledge/background benefit your clients?

REAL ESTATE EXPERIENCE AND QUALIFICATIONS

  • What type of license do you hold and in what state(s)?
  • What were your previous brokerage affiliations?
  • What are your real estate designations, certifications or awards?
  • What board do you associate with?
  • How many years have you been in real estate?

EDUCATION

List your education including real estate courses.

REAL ESTATE AFFILIATIONS

List your real estate memberships and organizations.

PREVIOUS EXPERIENCE

Write a paragraph about your past career(s) or list previous non-real estate employment.

• What prompted your decision to go into real estate?
• Why did you choose to affiliate with Bean Group?

COMMUNITY SERVICE

Write a paragraph or list your community involvement, charitable organizations, etc.

TESTIMONIALS

If you’re an experienced agent, testimonials can make a significant impression on internet consumers. Include quotes from previous customers and clients, testimonials about you.

3. Revise & publish your agent bio

Take some time to present yourself in your best light. Feel free to use Bean Group’s Agent Biography Guidelines as a template for your bio. Once your bio is complete (don’t forget to use a spelling/typo/grammar checker!), save it to your Bean Group agent website in AMP.

 

December 1, 2018

The Daily Bean | The Three Critical Components Of A Real Estate Agent’s Personal Brand

The Daily Bean | The Three Critical Components Of A Real Estate Agent’s Personal Brand

The Daily Bean | 12.1.18 | Issue 001

Welcome to The Daily Bean! The mission of The Daily Bean is to provide daily tips, resources, and timely information that you can act on to maximize your real estate career at Bean Group.

BEAN GROUP NEWS / INSIGHTS

TODAY MARKS BEAN GROUP’S 15TH ANNIVERSARY.

The last 15 years have been quite an adventure, yet we are truly just getting started! Behind the scenes we have set a goal to make 2019 our best year ever at Bean Group – our entire team is focused on the goal of helping each and every Bean Group agent reach their personal best in 2019. It’s the professionalism and dedication of our agents and employees that are at the heart and soul of our company – they are truly the ones that make Bean Group an exceptional place to call home.

We’re looking forward to the next 15 years!

 

LET’S TALK ABOUT FOUNDATIONS

Well, in our industry, every home is built upon a foundation, right? A solid foundation is absolutely necessary to build a quality home, and your personal brand needs a properly built foundation online in order to build your real estate business upon.

There are several critical components of your personal online real estate brand:

  • your professional bio
  • a current, professional headshot
  • your “elevator pitch”
  • your transaction history

Your personal brand is communicated over an ever-increasing number of channels:

  • your agent website
  • social media, including Facebook, LinkedIn, Twitter, Instagram, etc.
  • your email and voicemail

It’s more important than ever to establish a visible online presence. Next week in The Daily Bean, we’ll take a look at some of the ways agents present themselves to the public, and how to optimize them to represent a personal brand as professional, credible, and ahead of the competition.

It’s Our Birthday!

It’s Our Birthday!

We realize reaching our 15th year is a major milestone and understand we could not be where we are without you. It’s the professionalism and dedication of our agents that are at the heart and soul of our company.

Thank you for all you do in making Bean Group an exceptional place to call home.