Welcome to the JoinBean Blog

April 10, 2019

Bean Group New Agent Orientation: April 2019

Bean Group New Agent Orientation: April 2019

We had a great turn out for April’s New Agent Orientation session yesterday at our Portsmouth, NH headquarters!

We are pleased to welcome David Asselin (Nashua, NH office), Raquel Ouellette (Portsmouth, NH office), Ashley Stiles (Windham, ME office), Jeremy Blydenburgh (Rindge, NH office), and Richard Hartley (Portsmouth, NH office) to the Bean Group family!

April 9, 2019

Social Media Q&A with Bean Group Agent April Cohen

Social Media Q&A with Bean Group Agent April Cohen

We recently sat down with South Portland Bean Group agent April Cohen and asked about her social media presence and her thoughts on the importance of social media marketing in building a successful real estate business.

What social media platforms are you on?
Instagram, Facebook, Twitter, LinkedIn.

Are your social media handles consistent? Do you believe consistency is important?
Instagram and Facebook, yes. I feel it is the BEST WAY to stay top-of-mind in the least expensive way, although I do boost a lot of posts on our team Facebook page. But everyone knows me as SoPoRealtor. It’s pretty cool!

Which platforms do you receive the most engagement from followers?
Instagram and Facebook.

What’s your advice for agents who are getting started on social media?
Don’t be shy and don’t hard sell. You want to be known for real estate, but people also want to know that you are human – so post that pic of your dog laying in mud! You don’t have to have a listing to post about real estate either. Post articles or take a pic of something funny you see at a showing – people will always comment if you post a pic of a working toilet in a basement because that is weird and mind-blowing. I also have been known to stand on my desk or sleep on it and make my assistant take a pic. I just want to engage with people and make it fun! “Fun” is engaging. “Buy this” is not.

How often do you advise posting? Days and times?
I post multiple times of day every day of the week. Whether it’s a story on my Instagram or a post on my personal page. I try to not post TOO much but I always want to be top-of-mind. Stories are fun because they don’t hang around forever and when you take a video of yourself chatting about whatever, people feel like they know you, which will, in turn, make them more comfortable to work with you. Sometimes it’s just more appropriate to do a story than a post. Your page is your brand, some stuff just doesn’t need to stick around forever because it’s fun and engaging for only a moment.

How do you foster a sense of community with your social audience?  
See above regarding stories, and I respond to everything! Whether I like their comment or comment back. I have always taken a very organic approach to social media. I want people to feel comfortable to comment and know that I will respond back.

How much time do you spend on social media daily for your business?
Probably too much! I really have no idea but I don’t like to let people linger especially if I have posted something I know will spark engagement. You can’t post and check back in two days later. What’s the point? You gotta follow up quickly. I don’t have notifications turned on, but maybe some people should do that so they don’t miss a comment or an opportunity to chat with someone.

How has social media benefited your business?
I seriously have no idea how I would have grown my business to what it is today without social media. Seriously. I have SO many clients from high school or referrals from friends who only know I sell real estate because we are friends on social media. It’s amazing! I am even starting to get clients from Instagram followers. I need to write Mark Zuckerberg a thank you note.

What are some tips for social media success?
Be yourself and don’t be shy. Everyone thinks “no one cares if I post about…” YES, THEY DO! If you aren’t complaining about your personal life or being overly political, people care and will like and engage. Also, the more you post, the more you will pop up in news feeds. The more you pop up in news feeds, the more people remember you. SO HAVE FUN and POST IT UP!

What are some mistakes you made along the way?
I look back in my memories sometimes and I just posted random stuff that just wasn’t engage-worthy. You have to prompt people to want to engage. Don’t be vague.

April 5, 2019

Q&A with Krysten Burns from BG’s South Portland, ME Office

Q&A with Krysten Burns from BG’s South Portland, ME Office

Q&A WITH KRYSTEN BURNS FROM BG’S SOUTH PORTLAND, ME OFFICE

Title:
Accounting Assistant

What year did you start at BG?:
2018

Briefly describe what you do at BG every day:
Process closing checks and EMD. Help out with some of the behind-the-scenes accounting work.

What is your favorite thing about working at BG?:
My coworkers!

Three words to describe BG:
Fast-paced, dedicated, exciting!

Fill in the blank: When not in the office, you can most likely find me ____________
Hanging out with family and friends, exploring new places, or at the dog park with my pups.

Hidden talent or one thing we might not know about you:
I lived in London for a few months which is where I caught the travel bug!

What is the #1 thing on your bucket list?:
Travel to as many countries as possible!

April 4, 2019

E&O Insurance Frequent Claim Scenarios: Case #2

E&O Insurance Frequent Claim Scenarios: Case #2

As previously announced, to increase awareness of and ultimately help agents avoid legal claims, we’ll review several actual cases in The Daily Bean which E&O insurers advise are most representative of all claims.

Case #2: Agent Sued for Failure to Disclose Offer and Provide Access to Property 

The Situation: An agent agreed to list and sell a residential property. The agent had an interested buyer, and an offer was presented and accepted on the property. Subsequently, a neighbor was denied access to view the property despite stating that he would offer $85,000 more than the original offer. The seller ultimately claimed the agent was negligent in not making the property accessible to the neighbor and demanded the difference in the selling price.

The Problem: The relationship the agent had with the buyer would later create an issue because the agent failed to give access to the neighbor and failed to inform the seller of the higher competing offer.

The Mistake: The agent should have disclosed his relationship with the buyer to the seller. The agent should have given the neighbor access to the property and conveyed the higher offer from the neighbor to the seller.

The Result: Several months after closing, the seller found out from the neighbor about the offer of $85,000 over the asking price. Following document production and depositions, the evidence revealed the agent had favored the buyer – a violation of agency law. Experts lined up to testify, and the agent eventually settled with the seller for $40,000 plus attorney fees.

Prevention: Breach of agency or fiduciary duty allegations typically arise following a problem with a transaction, and many of the disputes involve claims of undisclosed dual agency. You should always keep abreast of agency laws in your state to minimize potential claims alleging breach of fiduciary duty and disclosure issues. It’s important to exercise fair and equal treatment to both sides of the transaction. Avoid dual agency if possible, but if you must agree to disclosed dual agency, fully disclose the status to the purchaser and seller in writing with a reminder that no confidences can be maintained. Always provide a full disclosure of information.

April 2, 2019

Q&A with BG Agent Kevin Cooper: Social Media Marketing and your Real Estate Career

Q&A with BG Agent Kevin Cooper: Social Media Marketing and your Real Estate Career

We recently sat down with Bedford, NH Bean Group agent Kevin Cooper and asked him some questions about his social media presence and his thoughts on the importance of social media marketing in building a successful real estate career.

What social media platforms are you on? 
Facebook, LinkedIn, Instagram, Snapchat, Twitter, and YouTube.

Are your social media handles consistent? Do you believe consistency is important?
My social channels are all KevinCooperNH, except for YouTube. Consistency is key, it helps with your brand.

Which platforms do you receive the most engagement from followers?
Facebook, Instagram, and YouTube, although LinkedIn is really starting to get a lot more traffic.

What’s your advice for agents who are getting started on social media?
Make your pages look good, fun, and inviting… then, just get on it and post. Be consistent and learn to like yourself on video. Remember, it’s “social” – be yourself. Don’t be all business.

How often do you advise posting? Days and times?
Post as often as you can. You should be posting a minimum of 3 times per week. As for time… people are always looking at social media. If you look at your highlights on Instagram, it will show you when the most people look at your posts. Most people look before going to work, lunch hours, after work, and on weekends.

How do you foster a sense of community with your social audience?
Give value, give value, give value. I see many real estate agents post everything about them… people don’t want to see that. They want items of value. Think about all of the questions you have been asked about real estate. Answer those questions as a social post. Call out people by name… people love to hear their name. Refer other local businesses, and post when you have received great service from a local business.

How much time do you spend on social media daily for your business?
Too much. I can easily spend 2 hours a day.

What are some mistakes you made with learning about social media? What are some tips for social media success?
At first I was posting all business. I started to learn that wasn’t working. You need to post 80% personal and 20% business. Be a real person. Also, social media isn’t instant. It takes time to build an audience and coming up with ideas can be challenging. Just be yourself. Get comfortable with being on video… 2019 will be all about video. Be personal and sprinkle in business. Don’t be all business… that gets boring.

April 1, 2019

Bean Group Recognized on REAL Trends 500 List for 11th Year!

Bean Group Recognized on REAL Trends 500 List for 11th Year!

We are pleased to announce that Bean Group has once again achieved recognition in the REAL Trends 500 — for the 11th straight year!

The REAL Trends 500 is an independently verified ranking of the nation’s leading real estate companies. This year, Bean Group ranked #89 in the nation by transaction “sides” and #125 by sales volume, with $2B in sales in 2018. Of the largest independently-owned brokerages in the U.S., Bean Group ranked #35.

Thank you to our clients, agents, and staff for your contributions to our success, year after year!

For the full lists: https://www.realtrends.com/%20rankings/rt500/