eXp Luxury

    THE FUTURE OF
    LUXURY REAL ESTATE
    IS HERE

    World-class global marketing. Elite presentation tools.Economics that finally make sense.

    Explore the Program

    YOU'VE BUILT A REPUTATION FOR EXCELLENCE.
    YOUR BROKERAGE SHOULD REWARD THAT.

    As a luxury specialist, you deliver exceptional results for discerning clients.But are you keeping what you've earned?

    Traditional Luxury Brokerages

    70/30 Split

    Starting point

    6% Franchise Fee

    On every transaction

    No Equity

    You build their brand

    No Passive Income

    Commission-only

    The prestige comes at a price.

    What if you didn't have to choose between brand and business?

    eXp Luxury

    A DEDICATED DIVISION FOR EXCEPTIONAL AGENTS

    eXp Luxury isn't just a designation—it's a complete luxury ecosystem designed by top producers, for top producers.

    Access the same world-class marketing tools used by the industry's most prestigious names. Showcase your listings across 90+ international luxury platforms. Join a global network of like-minded professionals.

    And do it all while keeping more of what you earn.

    QUALIFICATION PATHS

    • 3 closed sides at $1M+ in 24 months
    • 3 closed sides at 3x local MLS average in 24 months
    • Luxury certification (CLHMS, LUXE, NAR, or eXp Luxury Certification)

    Annual membership: $2,500 |Team members: $995

    Luxury real estate professional

    YOUR LISTINGS. THE WORLD'S STAGE.

    Every eXp Luxury listing is showcased across 90+ elite international media outlets and real estate platforms.

    THE WALL STREET JOURNAL
    MANSION GLOBAL
    ROBB REPORT
    BARRON'S
    UNIQUE HOMES
    MARKETWATCH
    UPMKT
    LUXURY ESTATE

    Plus 80+ international real estate search sites reaching high-net-worth buyers in key global markets

    WALL STREET JOURNAL

    Premium placement in the world's most trusted business publication

    GLOBAL SYNDICATION

    60+ countries across every continent. Your listings reach buyers wherever they are.

    TARGETED HNW ADS

    AI-powered targeting to high-net-worth individuals actively searching luxury real estate.

    NEW — NOW INTEGRATED: LUXVT MARKETING PLATFORM

    THE SAME TOOLS USED BY THE WORLD'S TOP LUXURY BROKERAGES

    In October 2024, eXp acquired LUXVT—the premium marketing platform trusted by luxury specialists worldwide. Now, every eXp Luxury member gets exclusive access to these elite tools at no additional cost.

    16-PAGE INTERACTIVE MEDIA KIT

    Stunning digital presentation with live mockups showing your listing across all distribution channels. Ready to impress any seller.

    PROFESSIONAL VIDEO SHOWCASE

    Cinematic property tours optimized for social media and buyer engagement. Shareable across platforms.

    WEEKLY ACTIVITY REPORTS

    Keep sellers informed with comprehensive marketing analytics. Market conditions, exposure metrics, buyer engagement—all automated.

    DEDICATED PROPERTY WEBSITE

    Mobile-optimized landing page for each listing with integrated lead capture and virtual tour capabilities.

    PORTFOLIO POWER

    Showcase up to 10 luxury listings simultaneously with a portfolio of digital advertising materials worth approximately $100,000—included in your membership.

    Listing presentation interface
    Marketing Tools

    INSTANT LISTING PRESENTATIONS THAT WIN BUSINESS

    Create stunning, custom-branded listing presentations in minutes—not hours. The eXp Luxury Marketing Plan Creator combines:

    • Dynamic property showcases
    • Custom marketing plan pages
    • Market analysis integration
    • Competitive positioning tools

    Show sellers exactly how their property will be marketed across 90+ elite platforms. Outshine the competition before they even know you're there.

    See Sample Presentation
    Brand System

    A COMPLETE LUXURY BRAND SYSTEM

    Your eXp Luxury membership unlocks an exclusive Design Center with everything you need to present a cohesive, sophisticated brand:

    Premium yard signs & riders
    Luxury listing brochures
    Property postcards & mailers
    Elegant business cards
    Social media templates
    Listing presentation pages

    Every piece designed to communicate excellence and command attention in the luxury market.

    Luxury property brochure
    Luxury marketing materials
    Property postcard
    Social media template

    THE MATH SPEAKS FOR ITSELF

    See how eXp Luxury stacks up against traditional luxury brokerages on a $2.5 million transaction.

    SCENARIO: $2.5M Sale | 2.5% Commission | $62,500 GCI

    TRADITIONAL LUXURY BROKERAGE

    GCI$62,500
    70/30 split → 30% to broker-$18,750
    6% franchise fee-$3,750
    NET$40,000

    EXP LUXURY (POST-CAP)

    GCI$62,500
    Capped = 100% commission-$0
    Transaction fees-$250
    NET$62,250

    YOUR ADDITIONAL EARNINGS: $22,250 PER TRANSACTION

    On 10 luxury transactions: $222,500+ back in your pocket

    BEYOND COMMISSION: THREE ADDITIONAL INCOME STREAMS

    Unlike traditional brokerages, eXp offers wealth-building opportunities that compound over time:

    STOCK AWARDS

    Earn EXPI stock for production milestones and referrals.

    REVENUE SHARE

    Build passive income by attracting other agents to eXp. Willable to heirs.

    ICON AGENT

    Top producers earn back their entire $16K cap in company stock.

    A GLOBAL COMMUNITY OF LUXURY SPECIALISTS

    eXp Luxury membership connects you to an exclusive network of over 2,000+ luxury-focused agents across 24 countries.

    PRIVATE MASTERMINDS

    Access monthly sessions with top producers sharing their strategies and insights.

    LUXURY REFERRAL NETWORK

    Send and receive referrals through a vetted network of luxury professionals worldwide.

    REGIONAL RALLIES & EVENTS

    Connect with elite agents at exclusive in-person gatherings and retreats.

    LUXURY COUNCIL

    Direct input into program development through experienced luxury leaders.

    0+

    LUXURY MEMBERS

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    COUNTRIES

    0%

    YoY GROWTH

    $0B+

    IN LUXURY LISTINGS PROMOTED (Q3 2024)

    NEW ENGLAND'S LUXURY MARKET IS THRIVING.
    ARE YOU POSITIONED TO CAPTURE IT?

    THE 2024 NEW ENGLAND LUXURY REAL ESTATE REPORT

    NEW HAMPSHIRE+19%
    MAINE+35%
    VERMONT+73%
    MASSACHUSETTS+20%
    RHODE ISLAND+66%

    luxury sales growth (YoY)

    KEY MARKETS:

    • NH Seacoast: Median $638K, strong buyer migration from MA
    • Lakes Region: Lake Winnipesaukee properties $2M-$10M+
    • North Country: Mountain estates, ski properties
    • Southern NH: Boston commuter luxury market

    "Luxury buyers have more options and leverage in 2025, with peak inventory expected through October foliage season."

    WITH BEAN GROUP | EXP REALTY

    As New Hampshire's leading eXp team, Bean Group offers local expertise combined with global luxury reach.

    • $1.2B+ in total regional volume
    • Operations across all 5 NH strategic regions
    • Licensed in NH, ME, MA, CT, RI, VT
    • Headquarters at 1150 Sagamore
    Meet Our Luxury Team

    READY TO JOIN?
    CHOOSE YOUR PATH TO EXP LUXURY

    PATH 1: PRODUCTION QUALIFICATION

    Already producing at the luxury level? You may already qualify.

    Requirements (meet ONE):

    • 3 closed sides at $1,000,000+ in past 24 months
    • 3 closed sides at 3x your local MLS average in past 24 months
    Check Your Eligibility

    PATH 2: EXISTING CERTIFICATION

    Hold a recognized luxury certification? Skip production requirements entirely.

    Accepted certifications:

    • Certified Luxury Home Marketing Specialist (CLHMS)
    • Luxury Listing Specialist Designation (LUXE)
    • NAR Luxury Homes Certification
    • eXp Luxury Certification ($595)
    Apply with Certification

    PATH 3: EXP LUXURY CERTIFICATION

    Ready to break into luxury? Start here.

    The 6-module course covers:

    • Understanding the Luxury Market & Mindset
    • Personal Branding for Luxury Agents
    • Defining Your Target Market
    • Luxury Marketing Strategies
    • Marketing Your Luxury Listings
    • The Art of Luxury Negotiation

    Self-paced | 3-5 hours | $595 one-time

    Start Certification

    EXCLUSIVE PARTNER BENEFITS

    eXp Luxury members enjoy preferred access and discounted rates with premium brands

    SUCCESS MAGAZINE

    Advertising opportunities

    FOLLOW UP BOSS

    CRM at reduced rates

    SUCCESS COACHING

    Business development

    CANVA PRO

    Free for all eXp agents

    READY TO ELEVATE YOUR LUXURY BUSINESS?

    Join the fastest-growing luxury real estate program in the world. With Bean Group as your local partner and eXp Luxury's global platform, you'll have everything you need to dominate the high-end market.

    LUXURY GUARANTEE

    Join eXp Luxury during your first year with Bean Group andwe'll cover your $2,500 membership fee.*

    *Subject to production minimums. Ask for details.

    FREQUENTLY ASKED QUESTIONS