A $750 Million Luxury Brokerage Just Joined eXp. They're Keeping Their Brand.
By Bean Group Team
For years, national brokerages courted Brett Zebrowski. The founder of Palm Realty Boutique had built exactly what every franchise wanted: a 90-agent luxury powerhouse in Southern California doing $750 million in annual sales. He turned them all down.
Palm Realty Boutique by the Numbers
$750 million in 2024 sales volume
370 transactions closed
90 agents in the luxury division
Markets: South Bay, Playa Del Rey, Beverly Hills
Specialty: Celebrity and ultra-luxury real estate
Scale Without Sacrifice
"We've been courted by national brokerages for years, but I never wanted to lose what made us special. This isn't a goodbye to who we are. It's a hello to what we can become."— Brett Zebrowski
Traditional franchise models require conformity. eXp's model works differently. Palm Realty Boutique maintains its brand identity—the name, the aesthetic, the positioning—while gaining infrastructure.
The Luxury Advantage
Palm Realty Boutique's agents now have access to something they couldn't build alone:
What This Means for Boutique Brokerages
If you've built a boutique brand with a distinct identity, you've probably assumed that joining a larger platform means losing that identity.
The New Reality
Zebrowski's move challenges that assumption. The question isn't whether you have to sacrifice your brand—it's whether you're looking at platforms that understand why your brand matters.
Ready to Take the Next Step?
Let's discuss how Bean Group can help you achieve your real estate goals.
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