Zillow's #1 Seller Team in America Just Made a Major Move. Here's Their Strategy.
By Bean Group Team
When you're ranked the #1 Zillow Seller Team in the entire nation, you've clearly figured something out. So when the K2 Omni Group announced they were joining eXp Realty, the industry took notice.
K2 Omni Group by the Numbers
#1 Zillow Seller Team in the nation (June 2024)
$105 million in 2024 sales volume
313 transactions closed
22 agents → 56 agents (growth since joining)
7 markets across New Mexico, Texas, Arizona, Florida, and Massachusetts
The Multiplier Effect
"We looked at eXp as a multiplier. The systems, comp structure, and national reach weren't just impressive—they were scalable."— Kristina Salcido, Co-founder
The team went from 22 agents doing $105 million to 56 agents and 12 support staff, with expansion plans that would have been impossible under their previous model.
More Than Just Real Estate
What makes K2 Omni's story particularly compelling is what the founders do outside of real estate:
The Blueprint for Scaling
K2 Omni's trajectory offers a blueprint for any team with national ambitions:
- 1. Build something remarkable in your local market
- 2. Hit the ceiling of what your current model can support
- 3. Find infrastructure that scales without sacrificing culture
- 4. Expand systematically into new markets
The National Vision
What began in Albuquerque is now a blueprint for teams everywhere who want to scale across states and, ultimately, across borders.
Ready to Take the Next Step?
Let's discuss how Bean Group can help you achieve your real estate goals.
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